About the job

This is a senior role for an individual who can provide strategic direction and execution of a robust, proactive and effective marketing and communications strategy for the Greater China region.

As an integral and active member of the APAC Marketing & Communications team, you will assist in the development and execution of a marketing strategy designed to promote, differentiate and distinguish the bank, as well as offering the target audience a money-can’t-buy experience with the marketing programs. Your primary responsibility covers Hong Kong, China and Taiwan markets, and will assist and advise in other countries within Asia Pacific as appropriate.

You will assist in developing and implementing marketing strategy for the Greater China region, ensuring marketing objectives are in line with business strategy. You will perform front to back project management from developing project concept papers (including content curation and framework design) to project implementation and post-project data tracking. You will manage and track financial spend, ensure proper budget controls and practices, marketing planning portals, surveys, tracking, reports, etc. related to implementation of marketing initiatives, including those initiated by Corporate Head Quarters such as Corporate Sponsorships & APAC Regional Office.

You will manage external providers or partners where appropriate and any other contractual relationships related to marketing initiatives in Greater China. You will plan and execute structured business and relationship development programs that directly support front staff needs. You will collaborate with internal and external partners to develop digital marketing initiatives, and optimize client/ user experience.

You will design, build and maintain the bank’s social media presence and ensure high quality execution in line with the “what money cannot buy” ethos. You will interface and communicate with key partners, to manage and meet expectations as well as ensure delivery of marketing initiatives in line with business requirements.

You will provide project support in the implementation of Marketing plan including branding and advertising, events, sponsorship platforms, integrated campaigns, sales support, product marketing, marketing collaterals etc.

  • Bachelor degree graduate, preferably in business or marketing, or equivalent
  • 8 years or more marketing experience in multinational corporations, demonstrated expertise in digital media and communications would be an advantage
  • A good understanding of the financial services industry, particularly in Greater China markets
  • Effective collaborator and partner management skills
  • A team-player with proactive orientation and the ability to deliver across multiple work streams at the same time
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Up-to-date with the latest trends and best-practices in online marketing and measurement
  • Strong proficiency in spoken and written English and Chinese as you will liaise with Chinese-speaking clients
  • Good presentation and reporting skills
  • Ability to adapt to change and work well in a fast-paced and team-oriented environment
  • Competent track-record and high level of quality in delivery and implementation
  • Effective interpersonal and relationship building skills
  • Dedication to fostering an inclusive culture and value diverse perspectives

 

Submit your application to quoting the Job Title.

Your interest will be treated in strict confidence.

Data collected will be used for recruitment purposes only. Personal data provided will be used strictly in accordance with the relevant data protection law and WMRC’s personal information and privacy policy.